Innovation and marketing services

Our marketing services start with analysis using the Jobs To Be Done framework. This will identify the importance and satisfaction of each desired outcome as the customers see them. Clustering is then run to find opportunities for value creation or cost reduction. The positioning and marketing message follows naturally from this analysis.

In the application Calc3.com we can provide customer surveys to gather importance and satisfaction scores for outcomes of the job steps. This input is integrated into analysis and decision tables.

The Jobs To Be Done framework defines a market as consisting of a job executor and a job she/he is trying to perform. This makes innovation and positioning in the market aligned, concrete, and streamlined.